Winnipeg Sun | 29May2010 | Orest Slepokura

Everest in a swimsuit

Re: ‘BP needs another rebranding,’ Lorrie Goldstein, May 27, 2010.

Kennedy-era technocrat McGeorge Bundy gave us the cautionary subtext to BP’s Gulf oil spill with eight prescient words: “There is no safety in unlimited technological hubris.”

Drilling down thousands of feet beneath a mile of sea water, BP’s venture was fraught with risk. Were warning signs heeded, it’s likely this marine equivalent of the Chernobyl nuclear accident would’ve never happened. Rebranding BP again will be like scaling Everest in a swimsuit.

Orest Slepokura, Strathmore, Alta

(BP will forever be remembered with this debacle.)